The TV ad so utterly shocking it's been banned from screens until 9pm.

Trigger warning: This article includes graphic video footage and may be triggering for some readers.

A chilling new ad in Ireland has been deemed so shocking, it’s been banned from airing on TV before 9pm.

The ad involves a sunny day, a group of school children and a reckless driver.

Take a look. But don’t say we didn’t warn you first – and we mean that quite seriously.

There’s no denying an ad as graphic as this is effective. But do you think it’s too much? Or is this what authorities need to do to make people slow down on the roads?