I’ve lost track of the number of times that I’ve been challenged for sharing breastfeeding pictures online, or the number of occasions that I’ve read about mums who have been shamed for feeding their children at their breast.
It’s 2016 and stories of mums being shamed for breastfeeding hit headlines regularly — it appears that our children’s nutrition is newsworthy… albeit not in the healthy and informative way we may wish for.
A while ago, I started the #ISupportBreastfeeding project in an effort to turn the social stigma of breastfeeding on its head. The project focused on support without caveats… on acceptance without shame…and it captured the hearts of thousands of nursing mums.
Actress Alyssa Milano is no stranger to the shaming of breastfeeding photos. Listen to watch she has to say. Post continues after video…
Together, our voices of unwavering support were heard.
Yet with a few too many instances of front-page breastfeeding scandals to recount, the time inevitably came to launch a new project: the #NoShame project.
This campaign serves as a reminder of the importance of support and the necessity of factual information.