
On a Friday afternoon, James Stevens was packing up flower orders when he noticed something odd.
For four weeks in a row, the same woman had received a bouquet of roses addressed from "your mystery man".
The roses would have, no doubt, been a source of chatter amongst her colleagues, all eager to know the identity of her secret admirer.
Except, he wasn't real. She was sending them to herself.
If you've ever thought about sending yourself flowers to appear more mysterious, you're not the only one. James, CEO of Mr Roses, sees it happen "more often than you'd think".
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"I can't say it is an everyday thing, but it definitely happens enough that we notice," he told Mamamia. "There is always a spike around Valentine's Day and even during office gift exchanges or parties, people wanting to look like they're off the market or to impress someone without making it obvious."
Sometimes, these "fake" flower orders are from fathers wanting to make their daughters happy on Valentine's Day.
"They even add funny messages sometimes like 'we work in the same building' in an attempt to cover their tracks," said James.
Other times, it's a performance, complete with props, designed to create just the right amount of intrigue.