Second-hand might not be the first phrase that comes into your head when shopping for your dream wedding dress, but Ingrid Szajer is proof they should be.
With her husband Bruno, Szajer founded Still White, an online marketplace that allows users to list and sell their wedding dress they no longer need or want. As of this year, $10 million worth of second-hand dresses have been snapped up by brides-to-be.
We’re filing this one under I for Ideas We Wish We’d Thought Of First.
It was the couple’s own wedding experience in 2008 that planted the seed for the million dollar idea. (Watch: Brides confess their biggest wedding regret. Post continues after video.)
“We paid the wedding bills, and dry-cleaned the dress, which cost the same as my first car. My husband lifted up the bed and I was pushing the dress underneath, and he said: ‘What’s the point of that?'” Szajer told the Sydney Morning Herald.
Rather than let the dress (and its value) waste away, the Szajers tried to look for somewhere to sell it, but found the market to be lacking companies offering the much-needed service that didn’t charge a huge commission.
