This is being called the scariest commercal of all time. Because it is.

This is being called the scariest commercial of all time, and when people on the Internet say ‘something’ is the ‘most something’ of ‘ALL TIME‘, you know it must be true.

Seriously though, this commercial for a Japanese tyre company will actually make your jump out of your skin. It even comes with a health warning:

“Not for the faint of heart.

“Please refrain from watching the content if any of the following applies to you: – Have any mental or physical health concern and may have to see a doctor regularly.

“We shall not be liable for any injuries, illness, and damages claimed to be caused by watching the contents.”

Let’s be clear: When your commercials are so scary that they come with a health warning, you have officially moved into hard-core territory. LEGIT hard-core territory. Well played, Japan. Well played.

There are three rules for watching this video:

1. Watch it with the volume up loud. Really loud.

2. Share it with someone you know.

3. Lobby at least one Australian company to make an ad this awesome.

http://www.youtube.com/watch?v=qvs9y14OJWk

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Rogue is Mamamia’s space for fun, viral and random content, with everything from feminism to pop culture. We scour the internet so you don’t have to, and bring all the best bits back.