Welcome to the Nothing To Wear Edit, where each week we delve deeper into the topic that was discussed on the pod. This week, Leigh Campbell was joined by Mamamia's Head of Content — and former Vogue Scandanavia Editor — Eliza Sorman Nilsson to talk about Scandi fashion.
There's a reason Scandi street style dominates your For You page, fills Pinterest boards, and quietly influences what we all want to wear next.
It's not just the oversized coats, the heavy-soled boots, or just the right pop of colour. It's the attitude. The ease. The understated cool.
There's something quietly powerful happening in the fashion capitals of Scandinavia and no, it's not just another fleeting trend. It's a way of dressing that feels intentional, unfussy, and endlessly chic.
Watch: Mamamia's Em Vernem tries the Style Maths Method. Post continues below.
Call it sleek minimalism with bite. It's a look found on the back streets of Stockholm, the sidewalks of Copenhagen, and at cafés where the chairs are mismatched but the tailoring is perfect.
It's structured but relaxed. Luxurious, but never showy. Neutral, but never boring. A crisp shirt with vintage denim. A camel coat draped over slouchy trousers. The kind of outfit that looks effortless but is built with precision.
Scandi style doesn't follow trends, it builds wardrobes. And while Australians love our bold, expressive, and occasionally chaotic fashion moments, there's something about Nordic restraint that keeps calling us back.
Here are the Scandinavian brands that capture that feeling and will instantly elevate your look.Tip: A lot of the brands can be found on Depop and eBay at more affordable prices. And also sign up to newsletters to nab the pieces at sales prices as they work on opposite seasons to us.
Acne Studios
A cult favourite for a reason. Acne Studios is known for its directional denim, boxy jackets, and modern tailoring. Their jeans, coats, and sharp basics are wardrobe essentials.
Our pick: LOOSE FIT JEANS - 1981, $700
Image: Acne Studios.
Eytys
This label brings a bold, streetwear edge to Scandi style. Think oversized rugby shirts, platform boots, and structured separates that make a statement without trying too hard.
Our pick: EYTYS leather boots, $514
Image: FARFETCH.
Stand Studio
Known for its faux fur and leather outerwear, Stand Studio adds a bit of drama to winter layering. Their statement coats in unexpected colours are an easy way to elevate any outfit.
Our Pick: Purple Samara Faux-Fur Jacket, $454 (on sale currently)
Image: SSENSE.
Anine Bing
Perfect for building a capsule wardrobe, Anine Bing offers sleek blazers, vintage-wash tees, and elevated basics with a rock-and-roll edge. The brand has gone global but still captures that effortless Scandinavian DNA.
Our Pick: QUINN BLAZER GREEN KHAKI, $534 (on sale currently)
Image: The Iconic.
Jade Cropper
A favourite of the Kardashian household, this emerging designer is all about sculptural, body-conscious fashion. Expect asymmetric cuts, curved seams, and statement silhouettes, pieces made to move and stand out.
Our Pick: Jade Cropper drapped top, $390
Image: FARFETCH.
Ganni
Fun, flirty, and full of personality. Ganni is the gateway to Scandi fashion, known for playful prints, feminine details, and a strong focus on sustainability.
Our Pick: Red Crinkled Check Taffeta Blouse, $495
Image: Ganni.
Rotate Birger Christensen
A label that blends modern tailoring with unexpected details. Rotate pieces feel trend-forward without being throwaway, making them perfect for those who want a little more edge. Fun fact: A lot of Emily In Paris outfits are from this label.
Our pick: Chiffon Ruffle Slip Dress, $410
Image: The Iconic.
Other notable mentions include Cecilie Bahnsen for romantic silhouettes, Saks Potts for standout outerwear, and Wood Wood for everyday denim and separates.
Scandinavian fashion isn't trend-driven, it's about investing in quality, dressing with intention, and knowing what works. With the right edit of elevated staples, anyone can bring a bit of Nordic minimalism into their everyday wardrobe.
And if there's one rule that sums it up? When in doubt, add the coat.
For more winter fashion inspiration, check out these Mamamia reads:
Feature: Getty.
