A recipe for almond butter nut cups has landed fitness entrepreneur Sam Wood in a rather sticky situation. The former Bachelor and founder of successful online weightloss program, 28 by Sam Wood, has been accused of copying recipes and content from local competitors.
The claims come following a series of leaked internal emails. In one, a 28 by Sam Wood staff member links to a recipe for rival program KIC (Keeping it Cleaner)’s Choc Na’na Fudge and writes, “went in and downloaded all their recipes…idiots.”
The Daily Telegraph also noted striking similarities between KIC’s choc nut cups and 28’s almond butter nut cups, which vary by the quantity and use of traditional butter rather than cocoa butter.
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KIC‘s Laura Henshaw said she and co-founder Steph Smith were surprised to learn of the similarities between their recipe – created 18 months ago – and that of 28 by Sam Wood.
“We of course, understand that there’s so many recipes online and there’s so many people taking inspiration from other people’s recipes – that’s the industry, and that’s fine. But copying and only changing a couple of sentences is different,” the 25-year-old told Mamamia.
“Especially because for a lot of the recipes [including the nut cups] Steph and I have spent hours and hours in our kitchen developing them.”