We need to talk about the salmon sperm facials — because they truly sound like a 'what the f**k' kind of treatment and the celebrities are loving it.
The most recent devotee? Our girl, Kim Kardashian.
On an episode of The Kardashians, the 43-year-old reality star, who is somewhat transparent about her quest to become an ageless immortal-esque being, talked about the latest cosmetic treatment she's trialled in the name of smoother, younger-looking skin.
"I got a salmon sperm facial with salmon sperm injected into my face," she explained in the episode.
How did we get here? Hard to say.
Now, I first heard of it when Jennifer Aniston talked about it in her Wall Street Journal interview a couple of months back — and I told Leigh Campbell on the You Beauty podcast just how gosh darn loopy the celebrities are, and how they will try almost anything, etc, etc.
But it's not just a Hollywood thing because now it's available in Australia? And it's becoming a hit here too??
Take, for example, Erin Molan.
In an interview with Stellar Magazine, the presenter said, "Yes, a qualified currently registered practicing medical officer injected my face with the sperm of a salmon," referring to the cosmetic treatment as "the next big cosmetic thing."
On 2DayFM's Hughesy, Ed and Erin show, she shared she had the treatment injected in her face, neck and chest.