Roxy Jacenko hits back at reports her staff are 'Roxy-lookalikes.'

In Sunday night’s 60 Minutes interview, Roxy Jacenko opened up to Allison Langdon about her husband’s incarceration, her battle with cancer, and how she continues to manage her family life and PR business despite her recent struggles.

At one point, the 36-year-old invited the cameras into her Double Bay Sweaty Betty office, where her staff work in an open-plan setting. It was one image in particular that caught people’s attention.

At first glance its true the staff appear to have strikingly similar characteristics; Caucasian, with blonde hair and all-black outfits. And the shot didn't go unnoticed by 60 Minutes, with Langdon describing the Sweaty Betty office as having a staff of 20 "Roxy lookalike workaholics."

Many news outlets have run with the story, including news.com.au who reported "Roxy Jacenko’s secret is finally out. She’s been busy building an army of clones."

Roxy Jacenko's PR firm is staffed entirely by Roxy Jacenko lookalikes, this is amazing #60Mins pic.twitter.com/r29O1fPfCT

— Nick Bond (@bondnickbond) August 21, 2016

But Jacenko hit back today posting a picture to Instagram of her staff - which she says is also minus one male currently on annual leave.

She captioned the image: "For the half-wits who today suggested I have blonde 'clones' - a little research and you might discover that brunettes are very welcome in our office."

"And @antheafloudas how dare you wear a white top!?! You're fired !!!"

For the half-wits who today suggested I have blonde 'clones' - a little research and you might discover that brunettes are very welcome in our office. ???? and -@antheafloudas how dare you wear a white top !?! You're fired !!!

A photo posted by Roxy Jacenko (@roxyjacenko) on Aug 21, 2016 at 8:02pm PDT

The Sweaty Betty founder told Mamamia: "It was a pathetic comment and so disrespectful. I have a group of incredibly talented individuals all wonderful in their own unique way."

"Some simple research of my team (whom are as important to me as my family), would show all ethnicities, hair colours, shapes and sizes!!!!!!"

Big thank you to @60minutes9 for the opportunity to respond tonight and the whole crews hard work to allow me to share my story. Also for agreeing to donate the FULL amount for the exclusive TV interview to three well deserving charities I wanted to support - Breast Cancer Network Aus, Ovarian Cancer Australia, The Australasian Gastro-Intestinal Cancer Trials Group. ❤️❤️❤️❤️❤️

A photo posted by Roxy Jacenko (@roxyjacenko) on Aug 21, 2016 at 4:41am PDT

When asked by Kyle and Jackie O why she did the 60 minutes interview, Jacenko said it was for two reasons.

"One was because the whole amount went to charity, it went to three different charities for cancer," she said. "And the second was to say ‘F-you’."

Listen: Rosie Waterland and Laura Brodnik discuss Roxy on The Binge podcast: