Inside the reignited, long-running 'feud' between Roxy Jacenko and Stephanie Rice.

Teasers for Roxy Jacenko’s upcoming appearance on Tom Gleeson’s Hard Chat show there’s still friction between the PR guru and swimmer Stephanie Rice.

The pair famously did not get along (put mildly) on their shared season of Celebrity Apprentice in 2013, and it’s clear from barbs exchanged over the years this was not a rivalry just played up for the cameras.

Comedian Tom Gleeson did his antagonistic best to stoke ill feelings and stir up some trouble, which we can see in a preview for his segment on Wednesday night’s The Weekly.

After insulting the publicity queen with the question: “You were on season three of Celebrity Apprentice, how did you do that without being a celebrity?” Gleeson proceeded to bait her by bringing up Rice.

Oversized sunglasses, wigs and baseball caps accepted or of course a jet one way journey only required if possible… tomorrow night @TheWeeklyTV #TheWeekly ????‍♀️

A post shared by ROXY JACENKO (@roxyjacenko) on Sep 3, 2018 at 11:05pm PDT

“You were beaten by Stephanie Rice,” Gleeson said.

“How, I don’t know,” Jacenko replied.

“When she won did she say suck on that f******ts?”

“Basically yeah,” the 38-year-old said, adding, with sarcasm: “What a pleasure that girl is.”

Gleeson clarified that the mum-of-two was “not a fan” of the Olympic gold medallist.

“Nup, she might be good in the pool but she’s not so good person to person.”

Phwoar.

This isn’t the first time since Celebrity Apprentice‘s end that Jacenko has been prodded over what appeared to be a very tense on-screen rivalry – despite the two being on the same team.

During the season, Jacenko and Rice butted heads, with the Sweaty Betty founder’s main criticism that the 30-year-old didn’t put enough effort into the challenges, in her opinion.

While there was in-fighting in Team Supreme from day one (mainly between Jacenko and teammate Prue MacSween), it was the fourth task where the pair’s conflict heated up, when Jacenko cut off Rice during a presentation, with tensions continuing from there.

It didn’t help that the finale came down to the two women, along with Jeff Fenech and John Steffenson, with Rice being named the winner.

The animosity was so strong that Jacenko barred Rice from borrowing items from her clients - which include a lot of well-known fashion and lifestyle brands.

"Part of being a PR is to protect brands and ensure they are placed on the right people," she told The Daily Telegraph's Confidential about her decision at the time.

"At this point in time, I don't feel Stephanie is the right fit."

In November 2014, Jacenko was asked about her relationship with Rice and whether it could be repaired on the Kyle and Jackie O Show.

"I won't be mending it," she told the hosts, adding, "Without question Stephanie Rice was one of the rudest and laziest people I have ever met."

"Crazy. She was just not nice. She was rude to the fellow contestants."

And in April last year, the PR star couldn't resist bringing up Rice's name in an interview with Nova's Fitzy and Wippa. When asked whether she was going to join the traditionally drama-filled The Real Housewives of Sydney cast, she joked: "Is Stephanie Rice available?"

But by March this year, Rice shared with the Sydney Morning Herald that she was well and truly over the feud.

"It doesn't impact my life in any way," she told the newspaper when asked about the subject.

"For me, and it doesn't matter who the person is, if you hold on to grudges or negative experiences, you don't allow yourself to move on.

"I don't have anything against her. I don't see a problem, in my eyes anyway."

Jacenko too seemed to have moved on from the experience in an interview the Daily Mail last year, when she told the publication "it's the past".

And it seems it probably was - until Tom Gleeson got involved.

You can watch Hard Chat on Charlie Pickering's The Weekly on ABC at 8.30pm Wednesdays or on iView.