Image: Robyn Lawley / supplied.
Well played, Pantene, well played.
Pantene have chosen Aussie size 16 model, Robyn Lawley as their new brand ambassador, making her the first ever ‘plus size’ model to score a hair campaign in Australia.
Wait, make that in the world. Previously, every model in every other hair and beauty campaign has been an Australian size 10.
Her Australian agent, Chelsea Bonner of Bella Model Management said, “I’m thrilled that Pantene has looked past the usual limitations of a models size and has chosen Robyn as an ambassador because she is a healthy, interesting, creative woman and a fantastic role model. AND there is no denying she obviously has amazing hair!. I hope this opens the door for other companies to follow through and toss the outdated ideals that health and beauty are one dimensional or one dress size. After all 80% of women in Australia are over a size 10.
Can’t get enough of Robyn? Join the club. Check out these gorgeous shots from her Instagram page:
Robyn Lawley - In pictures
Robyn is undeniably beautiful but she is also a designer, author, photographer, DJ and environmentalist. I believe its all of those qualities together that make her the perfect ambassador for Pantene”
Robyn is partnering with Pantene on their new and changed formulation.
“I am so excited to be partnering with Pantene at this exciting time as they unveil a truly breakthrough formulation in hair care. In my job as a model my hair goes through a lot, but the new Pantene keeps it looking strong and healthy giving me the confidence to shine,” Lawley said.
The updated formulation was developed in response to a survey of over 1000 Australian women revealing their number one hair care concern (63%): damage.
Pantene Pro-V shampoo and conditioner contains antioxidants to prevent free radicals from damaging and ageing hair, while nourishing and protecting the hair without weighing it down. Pantene’s new and changed Pro-V range is launching in October, along with the addition of the Ultimate 10 BB Crème and Dry Shampoos.
