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Whenever someone mentions Hailey Bieber's iconic beauty brand, rhode, I get a little tingle.
Huzzah! Another opportunity for me to flex the fact I happened to be in New York on the same day rhode launched in stores in the US last September.
It kind of happened by accident. I strolled into a Sephora over there, only to be met with crowds of people swarming the rhode stand, with only a few products remaining on the shelves. This was at midday.
Watch the You Beauty hosts discuss their favourite glowy products for summer. Post continues below.
From witnessing that first-hand, I know that rhode's highly-anticipated launch into Mecca stores in February is going to be nothing short of… brutal.
The brand will be available online and in Mecca flagship stores George Street (Sydney) and Bourke Street (Melbourne) on Feb 12th, then in most other stores on Feb 13th.
You'll also be able to order all your glazing needs on the Australian rhode website from 6am on Feb 12th.
In saying that, I've now had a few months to try some of the most popular products aka. the rhode glazing milk, peptide treatment and pocket blush, and I'm here to help you prepare for exactly what to add to cart.
We have no time to muck around, people! Here are my honest thoughts.
My rhode Glazing Milk review.
Mama and baby. Image: Supplied.
The Glazing Milk was, of course, high on my hit-list when I joined the queue of girls that day. Shelves were bare and all I could get my hands on was the itsy-bitsy travel-sized bottle.
This will do, I thought naively. How good can it be? Well, I'm here to report that this product is the golden child for a reason.






























