Red Cross: A Christmas present that matters.

Buy a Christmas present and make a difference to those in need.

That’s the message from the Australian Red Cross who have teamed up with Scandanavian brand Georg Jensen to raise funds to help the most vulnerable people across Australia and Asia Pacific.

Until Christmas, $50 from every limited edition Georg Jensen will go to the Australian Red Cross for humanitarian projects.

This from Robert Tickner CEO of The Australian Red Cross:

“We are thrilled to partner with such an established global brand. Christmas is a time when many people start to think about others and the Georg Jensen HEART bracelet for Red Cross is the perfect opportunity to support those who need it most”

Proceeds raised through the sale of the bracelet and during the Christmas round- up campaign will provide funding to a wide range of vital community services such as a daily phone call to an isolated elderly individual to provide friendship.

For more information on the every day work of Red Cross, please visit redcross.org.au

The limited edition HEART bracelet for Red Cross (which retails for $150) will be available in all Georg Jensen and participating David Jones stores on 1 December 2011, just in time for Christmas.