
Once for Gen-Z’s to earnestly lip-sync to pop songs and millennials to feel embarrassingly out of touch, Tik-Tok and Instagram reels are now hubs for every niche and hobby you can, quite literally, point a finger at.
Naturally, ‘life-hack’ videos, especially food-related guides, have taken off. Aesthetically pleasing dishes that can be captured within the 60-second format (remember the whipped coffee trend?) are popping up all over social media.
The latest recipe to go viral is Baked Feta Pasta, which quickly racked up over 300 million views and caused grocery stores to sell out of feta cheese. We tried it and can confirm - it’s bloody delicious.