

In 1984, Nike was the underdog of the sports shoes industry, known more for their running sneakers than the flashy basketball kicks of their competitors. And Michael Jordan was a soon-to-be rookie, who was yet to become a household name.
One man’s relentless pursuit of a shoe contract changed all that. Nike’s unprecedented deal with Jordan to create the first pair of “Air Jordans” changed the face of sports marketing and athlete endorsement deals forever.
Air, the latest project co-written by Ben Affleck and Matt Damon and directed by award-winning director Ben Affleck, is based on the real story behind the iconic partnership that made Nike and Jordan household names around the globe.
Watch the official trailer for Prime Video’s Air, now streaming exclusively on Prime Video. Post continues below.
“It’s hard to imagine now a world where there was skepticism about how well Michael Jordan would transition into the NBA or a world in which Nike was destined to be just a running apparel company,” Air screenwriter Alex Convery told TIME.
“They obviously entered a different stratosphere because of the Jordan deal. We all know how it ended, but to be able to look at how we got there was very compelling.”
The critically-acclaimed film, which currently boasts a 92 per cent “Certified Fresh” Tomatometer rating and a 98 per cent verified audience score on Rotten Tomatoes, is streaming exclusively on Prime Video from May 12.