Rachel McAdams just wore an actual breast pump in a Versace shoot. And we love it.

There aren’t many mums who would feel comfortable getting glammed-up in lingerie for a high-fashion photoshoot just seven months after giving birth.

Let alone donning a breast pump over their designer threads on display for the world to see.

…But Rachel McAdams isn’t like a regular mum. She’s a cool mum.

A powerful photo from the actress’ latest shoot for the cover of Girls. Girls. Girls. has just been released, and the internet is losing it.

Photographed by Claire Rothstein, the magazine’s founder and editor, Rachel is pictured wearing a number of high fashion designs by Adam Selman, Cushnie, Bulgari and Versace.

Of course – the accessories are the sparkliest, flashiest jewels we could only ever dream of owning.

…All but one, which we imagine came from Rachel’s own “collection”.

A breast pump.

(Worn beneath a diamond-encrusted Bulgari necklace, naturally).

The photo – which depicts Rachel pumping for breast milk while staring down the lens of the camera alluringly, hair slicked back, quite literally dripping in couture – is unlike anything we’ve ever seen before.

And we’re here for it.

Breastfeeding aids are classified as “luxury or non-essential” in Australia. So luxurious. Post continues after video.

In an impassioned statement on her Instagram page, Rothstein – who explained that Rachel was running off to pump between takes, as any new mum would need to do – said the photo was taken to normalise breastfeeding in the public sphere.

“We had a mutual appreciation/disagreement about whose idea it was to take this picture but I’m still sure it was hers which makes me love her even more,” she said of working with the Notebook star.

“Breastfeeding is the most normal thing in the world and I can’t for the life of me imagine why or how it is ever frowned upon or scared of. I don’t even think it needs explaining but just wanted to put this out there, as if it even changes one person’s perception of something so natural, so normal, so amazing then that’s great.”

 

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A million reasons why I wanted to post this picture. Obviously #rachelmcadams looks incredible and was quite literally the dream to work with but also this shoot was about 6 months post her giving birth to her son, so between shots she was expressing/pumping as still breastfeeding. We had a mutual appreciation disagreement about who’s idea it was to take this picture but I’m still sure it was hers which makes me love her even more. Breastfeeding is the most normal thing in the world and I can’t for the life of me imagine why or how it is ever frowned upon or scared of. I don’t even think it needs explaining but just wanted to put this out there, as if it even changes one person’s perception of something so natural, so normal, so amazing then that’s great. Besides she’s wearing Versace and Bulgari diamonds and is just fucking major. Big shout out to all the girls ???????? #rachelmcadams for @girls.girls.girls.magazine cover shoot ???? @clairerothstein #pleaseshare Side note: I did not look anywhere near as fabulous as this when feeding/pumping. And that’s ok too. . . #girlsgirlsgirlsmag #girlsgirlsgirls #bringingbackthewoman #nogrungejustglamour #independentmagazine #printisnotdead #normalisebreastfeeding #normalizebreastfeeding #breastfeeding #life #women #versace #bulgari

A post shared by Claire Rothstein Photographer (@clairerothstein) on Dec 18, 2018 at 1:11am PST

This year, we’ve seen a number of strong statements made in a similar vein to Rachel’s striking image within the high fashion industry – from the heavily pregnant model who gave birth straight after walking Rihanna’s NYFW Savage X Fenty show, to the woman breastfeeding on the catwalk of a Sports Illustrated show in Miami earlier this year, to the breast cancer survivors who walked at NYFW.

But while the meaning behind the poignant shoot has struck a powerful chord with not only us, but thousands of social media users, there’s a different reaction that has us squealing with laughter.

The brilliant Mean Girls-inspired comments on Facebook page Who What Wear.

Sheer genius.

Behold the best of the bunch below:

“I saw Regina George wearing Versace and a breast pump, so I’m wearing Versace and a breast pump.”

“I can’t go out *cough* I’m pumping.”

“Omg Karen, you can’t just ask someone why they’re pumping in Versace.”

“Raise your hand if you’ve ever been personally victimised by a breast pump.”

“On Wednesdays we wear pumping bras.”

“Her hair looks sexy pushed back. Would someone please tell her her hair looks sexy pushed back?”

Rachel, your hair looks sexy pushed back. And we just can’t get enough of this bad*rse photo shoot.