Listen Now

Let's be honest...stuff like "personal branding" and "networking" can feel so cringey. But this kind of work - building relationships, putting yourself out there, making sure people know what you do - isn't optional anymore.

This week, we're tackling the awkward space between wanting recognition and not wanting to feel like you're constantly selling yourself. We explore why 70% of Australian jobs happen through the "hidden job market" and how making your "invisible work" visible is key to career growth without the cringe factor.

From the difference between visible work (what's in your job description) and invisible work (the relationships you build and unique perspective you bring) to navigating LinkedIn's evolution from professional networking to... whatever it is now. We unpack how to do it in a way that feels like you - not like you're selling yourself - plus practical ways to start showing up without feeling like a walking LinkedIn post.

What you'll learn:

• Why "idea promotion" feels so much better than self-promotion (and gets better results)
• The low-effort, high-impact strategies to start building visibility this week
• How to use LinkedIn authentically without becoming one of those people with the em-dashes
• Why commenting meaningfully beats posting your own content when you're starting out
• The art of casual networking that doesn't feel like networking at all
• How to reconnect with former colleagues without it being weird

Our BIZ hosts are Lisa Lie - a former Head of People & Culture and Organisational Coach - and Mamamia’s Em Vernem.

Learna is Lisa’s microlearning app for practical people skills at work. Expert-led lessons to build confidence, solve challenges, and work smarter - in under 7 minutes. Get it on Apple or Google Play.

Sign up to the BIZ newsletter here

THE END BITS
Support independent women's media.
Got a work life dilemma? Send us all the questions you definitely can't ask your boss for our Biz Inbox episodes - send us a voice note or email us at podcast@mamamia.com.au. You can remain anon! 

HOSTS: Lisa Lie and Em Vernem

SENIOR PRODUCER: Sophie Campbell
AUDIO PRODUCER: Leah Porges

Want $10 + a free month of Mamamia? We've got you.
We're cooking up something exciting and need your brilliant opinions to help us make even better content.
It's just 20 minutes of your time, and you'll get:

• $10 e-gift card
• 1 month Mamamia subscription (or gift it to someone if you're already a subscriber)

Survey here
T&Cs here

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.