Listen closely. Can you hear it? It’s the sound of holidays fading off into the distance as we head into February and get serious about 2012. Now that kids are back at school and kindy, some of us are back at work and normal life has officially resumed, I have a few things to tell you.
Firstly, Mamamia is launching an ebook publishing division. Yes we are.
This is something we’ve been planning since last year and we’re finally ready to share.
We have several books already close to finished, a few more in the pipeline and a level of excitement that is somewhere around 11 on the dial.
Mamamia Publishing is going to be headed up by Rebecca Sparrow – who will shift from her role as deputy editor of Mamamia and become Managing Editor of MM Publishing. Oh, and she’s having a baby next week. Did I mention 2012 was going to be a big year?
That.
Why are we starting an ebook publishing arm of MM? Bec is the author of several best-selling books. I’ve written 3. We’re both passionate about writing and communicating but as authors – as consumers – we’re a bit disillusioned with the traditional publishing model.
We want to be able to reach a lot of people easily and directly. We want to be able to drill down deeper into some of the fantastic topics we discuss here on the site. And with an audience of 500,000 people (mostly women) every single month, Mamamia is in the perfect position to do that. Which is how the ebook publishing idea was born.
We’re finishing off our first two books which will be released in the next couple of months. We’ll be telling you much more as we get closer so stay tuned. Mamamia Publishing is not going to be just books by me and Bec. Some books will, others will be co-authored with other people and some Bec and I will just commission and edit. It’s already begun and we’re really excited.