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I can remember the exact moment my Nutella addiction began.
It was 2011, I was on a trip to Thailand with two of my friends from uni, and I’d just battled through the roughest patch of anxiety I had ever had in my life.
I’d lost seven kilos and was incredibly self-conscious about how I looked and was looking for something, anything, to cheer me up.
Enter: a small jar of Nutella found on a Phuket supermarket shelf.
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I was never much of a Nutella kid - I occasionally took a single-serve foil pack of Nutella to school to have as a recess snack, but that was it. I don't remember jars of Nutella ever making it to 'pantry staple' level growing up.
It wasn't until I was 21 that carrying a jar of the delicious, hazelnut spread became a regular, every day occurrence.