by NATALIA HAWK
The Lingerie Football League is losing the lingerie. That’s right – the sport made famous by its inclusion of garters, frilly undies and bras on the footy field is re-branding.
The female players have to play NAKED now.
Nah, we’re just messing with you.
The players are actually getting brand new REAL and SENSIBLE sporting attire in the form of, you know, clothes.
According to the company’s press release, more functional “performance wear” will now replace all lingerie aspects of the original uniforms, presumably in an attempt to shift the focus away from boobies and more towards the sport they are actually playing.
But that’s not all – the name is now changing too. It’s going to be called “Legends Football League”, and the tagline will be “Women of the Gridiron” instead of “True Fantasy Football”. Sexy female figures will also be removed from all logos.
“While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibilty as a sport or continuing to be viewed as a gimmick,” Mitchell Mortaza, the founder and Chairman, said in a statement.
“In the coming years we will further establish this sport in the U.S., Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes.”
Well. I’m pretty stoked about all of the above. I’m a big supporter of equal opportunities for women in sport.