One of the world’s biggest sportswear brands has (finally) released a plus size range.
But there’s something different about Nike‘s design process for the range – and it’s both important and refreshing to hear.
Unlike many brands which simply just add more material to existing designs, the team at Nike specifically designed pieces from scratch.
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Image: Nike
"When we design for plus size, we aren’t just proportionately making our products larger. That doesn’t work because as we know, everyone’s weight distribution is different," Helen Boucher, vice president of women’s training apparel said.
The result is a collection that goes from size XL to 3XL and is filled with pieces perfect for Body Pump... or brunch.