While we weren’t looking, something curious happened.
You see, Spanish fashion label Zara stealthily unveiled a brand new logo across all of their social media platforms.
It’s almost as if they thought nobody would notice…
But they did.
The new Zara logo features the signature four capital letters from the 2011 logo most of us can pick out of a crowded shopping centre, but overlapping in a different font.
She’s a bit fancy. And the R has a lot of flair.
Some customers feel the overlapping design of Zara's new logo fairly accurately depicts what it's like trying to squeeze yourself into their clothes in the change rooms, or fight for the last blazer on the shop floor.
Others with design sensibilities say the new look logo is an assault on the eyes.
And then, there are those who can't really see what all the fuss is about. Those who actually... quite like the new logo, thank you very much.
There are a lot of emotions, so we rounded up the 13 best tweets that summarise exactly how the world feels about the new-look Zara.
Here we go:
Zara's new logo is making me claustrophobic. ???? pic.twitter.com/uSHylbzNCH
— Howard Pinsky (@Pinsky) January 29, 2019
The new Zara logo is giving me anxiety I- pic.twitter.com/CdENLIT2LC
— suha (@susumutual) January 30, 2019
Zara yet again changes its logo! I mean I love the brand itself and their clothing but really disappointed about their 2019 logo. Srill want to read about the intensions behind it before I give my feedback. pic.twitter.com/23WJIjLdOC
— Maher Sinjary (@mahersinjary) January 27, 2019
The new Zara logo is actually me trying to squeeze into their clothes…???? pic.twitter.com/KNBR5BHg4F
— P.U. 〽️???? (@captl_P) January 29, 2019
#Zara logo is relatable as it’s a size 14 trying to squeeze into in a size 8#zaralogo pic.twitter.com/2DacxRBIh5
— Michael Badham (Double Verífied) (@Badham) January 30, 2019
When u fat but u try to fit into the clothes at #zara. pic.twitter.com/fJ34YhlY7y
— ???? (@donvts) January 31, 2019
ZARA’s new logo is new me tryina fit into my old jeans ???? #Zara pic.twitter.com/08vcqctZtJ
— CAROLINA (@miizcaro88) January 30, 2019
Seriously #ZARA, what the hell??
You forgot the spaces! #zaralogo #WhatHappened #failrebrand pic.twitter.com/cljuTrp8bS— Silvia Sguotti (@SilviaSguotti) January 30, 2019
It makes me feel cramped and crowded and stressed out https://t.co/FIAg8vKBjZ
— Cheryl Wischhover (@CherylAnneNY) January 29, 2019
I memed #designerhumour #zara #zaralogo #brand #tracking pic.twitter.com/4C7VhYe2Uu
— Tim Davis (@holopress) January 31, 2019
How my handwriting progresses throughout an essay #zaralogo #zara pic.twitter.com/ofi4KNWG29
— Em (@notemaeig) January 30, 2019
I never thought a logo can make me feel like I'm stuck in an elevator with another 20 people. #ZARA #zaralogo pic.twitter.com/6quDY1iLjQ
— Maria Anagnostou (@M_A_Nag) January 31, 2019
y'all be judging too hard. leave #zara alone. zara don't need this kind of stress right now.
— ishrat j quazi (@crackheeeaaad) January 30, 2019
Crazy how the biggest complaint about #ZARA is their new logo & not their sweatshops ????????♀️
— Ambrosia ???? (@auspisabundance) January 31, 2019
I actually like @ZARA ‘s new logo. Am I the only one?! pic.twitter.com/APodWa7c3p
— Kipola Wakilongo (@wakilongokipola) January 30, 2019
What's your opinion on Zara's new logo? Tell us in the comments!
