

When you find a really, really good thing, the temptation can be to keep it to yourself. Fortunately for anyone around the world with sensitive skin, twin sisters Zoe and Kim Roebuck were not so selfish.
The pair suffered from eczema and problematic skin when they were younger, so in 1978 their physician parents David and Shannon put their skills to good use and created a natural and effective treatment for their daughters to use. It worked wonders.
The cream was produced at a local pharmacy with plenty stashed at home for personal use but no-one really thought anything beyond that, until a chance encounter.
Some years later, the twins took five pots of the solution on a ski trip with friends. They couldn’t get enough.
It became clear very quickly there was a big demand for such a product, so the pair took over the reins and commercialised their parents’ creation.
Fast forward to 2017, and the family secret is now known as Dr Roebuck’s PURE, a cult product stocked locally in David Jones that anyone can get their hands on.
