CULT BUY: The most comfortable AND pigmented liquid lipstick you'll ever wear.

Liquid lipstick lovers, rejoice. I’ve finally found the holy grail.

Introducing Nars Powermatte Lip Pigment, $38.

Image: Mecca/Brittany Stewart

It's very pigmented, quick drying without drying out your lips, genuinely lasts for hours without needing touch ups and always stands up for the pregnant and elderly on public transport. Basically, it's the bloody best.

As well as not being chalky - the price you often pay for intense colour with other liquid lipsticks - it's so lightweight it barely feels like you're wearing anything on your lips.

The only downside to this? You will genuinely forget you're wearing lipstick on your lips and touch said lips and then get lipstick all over your face. Or maybe that's just me.

Launched back in August, there are 19 colours to choose from, ranging from pink to nude to black.

I personally love the red shades, from a vibrant orange-based red (Light My Fire) to a dark and brooding burgundy (Under My Thumb).
Today I'm wearing my dream red (wearable enough for day time, bold enough to hide a bad hair day) 'Don't Stop'.

The actual formula is quite liquid-y and looks glossy upon application but dries to a matte quickly without that tight, uncomfortable feeling. In my opinion, it also shows the cracks and imperfections of your lips less than others. The thin and long applicator also makes it super easy to apply precisely and I pair with the NARS Precision Lip Liner, $35, for a clean, unsmudgeable finish.

Still, the most impressive feature is the colour. The word pigmented is thrown around a lot in cosmetics but this is next level, offering a seriously concentrated blast of whichever bold (or nude) colour you choose to wear.

At $40, it's not the cheapest on the market but it's certainly one high end product deserving of its price tag if you're open to a splurge.