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If you want a glowing review of a product, ask an influencer. —
Whether they're raving about a new bag or the success rate of a high street shopping haul, there are plenty of videos on the internet from people who make a living sharing their fashion finds.
But a refreshing and rather humbling new niche has developed on social media where creators confess their retail regrets: the spendy items they wish they never splurged on, or the luxury buys that didn't live up to the hype. Like those $1000 jelly sandals by The Row which are said to be prone to breakage, eek.
The best thing about this trend is that you know it's 100 per cent authentic. Because no influencer is going to slam a thousand-dollar pair of shoes they were gifted (unless they're especially keen to never work again.)
Watch: Emily Vernem demonstrates the five-second shirt-tucking hack. Post continues below.
One content creator who's jumped on the bandwagon is Jessica Lee, otherwise known as @thedavisstandard. The New York-based lifestyle vlogger recently let her 245k followers in on the "trendy" high-end pieces she regrets buying in the last 12 months — and her list might surprise you.
"I love to shop like a lot of women, but I'm trying to be smarter about my purchases," she shared in the post caption, elaborating on some of the cult accessories she was tempted by in 2024 but chose not to buy into — such as Bottega Veneta's popular oversized "Hobo" bag.