Miss Great Britain, Zara Holland, has been stripped of her title after having sex on UK’s reality television show Love Island.
On Wednesday’s episode of the show the 20-year-old beauty queen was featured in bed with 24-year-old scaffolder Alex Bowen in a move that has seen her lose her reigning title.
Despite acknowledging they had “no problem with sex”, pageant organisers said they could not “condone” Holland’s actions and for that she will no longer represent them.
“As an organisation we have not taken this decision lightly, we are close to all our winners and wherever possible stand by them during their reign,” they said in a statement.
“We pride ourselves on promoting the positivity of pageants in modern society and this includes the promotion of a strong, positive female role model in our winners.”
However, organisers said they “cannot promote Zara as a positive role model moving forward.”
“We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title.”
It’s a significant backflip from the organisation who, upon hearing of Holland’s antics, initially released a statement saying that Zara is “a 20-year-old, single woman and her behaviour is not controlled or dictated by our organisation”.