Mimi Elashiry is an Australian blogger and model with a following of almost a million people.
With blonde-tipped hair and a seemingly endless supply of bikinis, the millennial is renowned for posting sunny beachside selfies; her quaint tattoos poking out every now and then.
And for the most part, her social media life goes without scrutiny, until a typical post on Sunday carried with it a not-so-typical caption.
“Sun Down syndrome,” Elashiry wrote beneath a photo of her seated on the sand, drawing a connection between the sunset and, on one hand, the chromosomal disorder Down Syndrome that results in developmental and intellectual delays. On the other, Elashiry was referring to a rather debilitating symptom of Alzheimer’s disease.