At a time when a new organic juice company seems to pop up almost daily, Endota Spas’ holistic approach to beauty and relaxation mightn’t seem that ground-breaking, let alone revolutionary.
But almost two decades ago, when then 26-year-old entrepreneur Melanie Gleeson decided to open one Endota Spa in Victoria’s Mornington Peninsula, her “wellbeing-focused” beauty business filled a big, gaping hole in the market – one that the Founder and CEO didn’t even realise she was about to close.
Seventeen years after quitting her job as a spa manager to embark on her own business, Gleeson has grown that single spa into 100 around the country, making it the biggest spa network in Australia.