Say hello to a new post at Mamamia. It’s all about you and what you’re wearing.
A while ago, we trialled a series of “best of” street-style galleries on the site. Tired of seeing overly photoshopped images of celebrities in magazines and models on red carpet, we wanted a place to show the Mamamia community what ‘real’ people were wearing.
But after a few weeks, we were struggling to showcase a diversity of women in our galleries. The pics were real, but they weren’t real enough. You told us that – we heard you – and that’s why we created Wardrobe Week.
We asked readers to send us a few photos of what they wear and tell us where it came from. Your outfits didn’t have to be fancy, they didn’t have to be designer. Heck, we didn’t care if you sent us pictures of your pink floral pyjamas. The point to show a more realistic portrayal or women in the media. Pyjamas, ugg boots and all.
So here we are.
Louise Bell: Bassike tee (sleeves tucked into bra straps) and pants, Havaianas thongs.Louise Bell: Ksubi top, Scotch & Soda (men's) jeans, Alibi belt, Ginger & Smart silver necklace, Havaianas thongs,Louise Bell: T by Alexander Wang cotton knit from Shopbop (addicted), Bassike (men's) denim shorts, Alibi belt, long silver necklace from Ginger & Smart (a Christmas present from Mr Tonic), short silver chain from Tiffany & Co, shell bracelet on left hand by Tree of Life (only $4!), Havaianas thongs.Louise Bell: Subtitled top, vintage Levi 501s from eBay, Alibi belt, K Jacques sandals, Antik Batik clutch, Ginger & Smart silver necklace, Sandalwood beads from Beach Boudoir (Avalon).Louise Bell: Alexander Wang hoodie, Bassike top (underneath), Isabel Marant mesh singlet (underneath), Sportsgirl leather pants, Raised by Wolves cap, Havaianas thongs.Danielle Melnyczenko: City Chic maxi skirt (on sale for $30), Target Moda Cardigan, City Chic Singlet, Havianas, Crossroads belt, Virtu necklace, Target Enviro Bag (I have lots of different designs as it's the perfect everyday tote)Danielle Melnyczenko: Lily & Lou Floral Top (was a dress but I cut it up), City Chic Singlet and Bangles, ASOS Scrabble Necklace, Virtu Denim Crop Pants, Havianas, Target Enviro Bag, Wittner Sunglasses.Danielle Melnyczenko: Virtu Embroidered Top, Crossroads Denim Skirt, Lovisa Aqua Bracelet (on sale for $3), Havianas.Danielle Melnyczenko: Kiyonna Dress, Silver Chain Knot Necklace (FREE from the Curvy Clothes Swap), Lovisa Chain Knot Bracelet, C'est Bon Silver Peeptoe Pumps (on sale for $30), Vintage Silver Glowmesh Purse ($20 from Op Shop).Danielle Melnyczenko: City Chic Maxi Skirt and Singlet, Crossroads Belt and Shirt, Havianas, Lovisa Necklace, TS14+ Bag, Wittner Sunglasses.Danielle Melnyczenko: Damn You Alexis Dress, TS14+ Tights and Leggings, Wittner studded pumps (FREE from my annual Curvy Clothes Swap charity event for Girls Night In), Lovisa Robot Necklace (My son Aidan picked it out for me), Equip Polkadot Sunglasses (on sale for $10).Danielle Melnyczenko: Sara Aqua Rouched one piece, Tree of Life Embroidered Kaftan (only $30), Rubi Shoes gold peeptoe flats (on sale for $5), City Chic bangles (the only ones big enough to fit over my hands), ASOS sunglasses, Vintage string bag ($2 from the op shop).Georgina Craig: Gorman skirt, Agent 99 singlet, Sportsgirl Sunglasses and unknown Belt (photographed by Emma Scott)Georgina Craig: Jeans from Levi's, Shirt from Country Road, Scarf was found in the back of my cupboard! Yay! Shoes from Wittner (photographed by Emma Scott)Georgina Craig: Dress from Witchery, Shoes from Zu! (photographed by Emma Scott)Georgina Craig: Dress is Roxy, Jacket is Sportsgirl (photographed by Emma Scott)Georgina Craig: Shorts from Vinnies, Shirt from Kmart, Necklace was gifted, Jacket from York and Shoes from Topshop (photographed by Emma Scott)Georgina Craig: Dress from American Apparel, Witchery Jacket (photographed by Emma Scott)Georgina Craig: Pants from Sass & Bide (called Rats), Shirt from Vinnies (for a grand ole $4!) Shoes from Zu. (photographed by Emma Scott)
To kick us off this week, we have:
Louise Bell: Louise is a former magazine Creative Director who now runs an online homewares boutique, called Table Tonic. You can spend hours trawling on her site here, read her blog here, or follow her on Twitter here.
Describe your style: Simple. Comfortable. Current. Slightly masculine. And always with a bit of “luxe”!
Best place for a bargain? Those Aussie Designer Warehouse sales are always full of massive reductions!
Danielle Melnyczenko
Danielle Melnyczenko: Danielle writes at danimezza.com. You can follow her on Twitter here, Facebook here or find her on Intragram @danimezza.
Describe your style: Playful, colourful, affordable and comfortable.
Best place for a bargain? Facebook and Twitter, it’s where you find out about all the secret sales! Otherwise Crossroads, Lily & Lou, ASOS Curve or if you can, hold out for the instore and online sales from major plus size labels.
Georgina Craig
Georgina Craig and Emma Scott: Georgina is modelling the clothes and Emma takes the photos. They’re both students living in Sydney. They co-ordinate a blog together, called Fur Feather and Scale, which you can read here.
Describe your style: Constantly evolving!
Best place for a bargain? Vinnies (love that place)
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If you want to get involved.. we’d love you to! You can send us a week’s worth or clothes, or just a couple of days or even just a picture of you in your favourite outfit. Just send us an email to wardrobeweek@mamamia.com.au or for more info, check out this post.
We’ll be sending all our participants a goodie bag to say thanks.
