James Charles is quite possibly the best CoverGirl of all time, despite the fact he’s not a girl at all.
The wildly popular makeup artist and beauty blogger – who boasts an online following exceeding 500,000 people – was named the face of the global makeup empire on Tuesday, and it’s very easy to see why.
While he’s only a teenager, a quick scan of James’ Instagram profile offers an impressive repertoire of creative talent. From horror movie-esque inspired looks to ethereal party creations, the 17-year-old perfectly represents what the brand says CoverGirls are all about.
“[CoverGirls] are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” a press release from the company announcing James’ appointment reads.