With the exposure and accessibility of makeup tutorials, beauty fever is hitting younger and younger.
But when said tutorials use what feels like 167 products to create just a ‘natural looking’ makeup look, working out where to start when you’re a beginner can feel impossible.
Besides, does a 12 year old really need to be contouring their face every day? (No, the answer is no.)
“I’ve seen how-to videos that have eight layers of something on the skin before they even do their makeup. I was amazed. I didn’t realise girls were completely masking themselves and the makeup was wearing them instead of them wearing the makeup,” says L’Oreal Makeup Director, Noni Smith.
“And that’s what I want to see go away. I want to see girls letting themselves show through a bit more.”
Enter the ‘starter makeup kit’, the building blocks of a makeup bag (or collection, should the addiction take hold) that every makeup loving tween or teen AND their parents need to know about.