'I run a matchmaking service with a $60,000 fee. This is exactly what it gets you.'

Dating nowadays is rough. The apps are exhausting. Commitment is nowhere to be seen.

The concept of finding "the one" has never felt so far out of reach.

The dating landscape is so bleak, some people are now paying an absolute fortune for a professional to step in.

Meet Regitze Rollins, the brain behind luxury matchmaking service Ethos + Eros. Rollins works with high-profile clients, including wealthy founders, athletes and investors, all looking for love.

And when we say high-end, we mean it. Bustle reports a six-month Ethos + Eros membership costs a staggering $60,000 USD (about $90,900 AUD).

While the money is wildly unrelatable, Rollins says the core problem facing her elite clients is the exact same one facing all of us. And her simple solution for finding love might just be the powerful piece of dating advice you've been waiting to hear.

Watch: Three dating mistakes women make after divorce. Post continues below.

Her clients are successful (and yes, handsome) and the women in her database are exceptional, but Rollins says beauty and success are just the baseline.

What truly matters for a match?

"Emotional availability, shared values, presence, and mutual respect".

For her clients, this hefty price tag is a necessary investment.

Rollins told Mamamia the work is intense and personal.

"It is a six-month, tailored experience that blends matchmaking, coaching, and emotional clarity," she said.

The process is deep, going beyond simple preferences to delve into attachment style, core values and communication habits.

Rollins needs to know who her clients are "beneath the surface — and who they tend to choose, often for the wrong reasons".

"Nothing is surface-level. It is about preparing the client for a relationship that is real and lasting — not just about finding someone who looks good on paper or good in physical appearance."

Sometimes that means bringing in a licensed therapist to work through trauma, or support in the form of wardrobe help, photos or even an astrologer.

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For her clients, privacy and discretion are non-negotiable. She's welcomed into their homes, mingles with their friends.

"Because this work is so intimate, I am highly selective with who I take on as clients," she said.

"I get to know how they live and how they lead. I only take on clients I believe I can truly match."

Rollins is clear about her service: it's not about being handed the perfect partner.

She can't "build their fantasy woman without them having to grow, reflect, or participate."

"What you are investing in is a highly personalised, emotionally intelligent process that helps you become the kind of partner you are looking for," she explained. "This is about clarity, self-awareness, and long-term compatibility."

She holds her powerful clients accountable.

"I vet them as carefully as I do my female database. This is not a transactional service. It is a relationship process."

Rollins takes on a small number of clients at a time. Image: Supplied.

A matchmaker's simple tip for finding love.

Rollins has one key piece of advice for anyone fatigued by dating, and it's incredibly simple.

"Stop performing."

"Stop trying to be chosen," she explained.

"Real connection doesn't come from proving you are enough — it comes from knowing who you are."

Before dating, Rollins encourages her members to answer one key question: What do you actually need to feel secure, loved, and respected?

"If you don't anchor yourself in those answers, you risk getting pulled by chemistry and ignoring compatibility," she warned.

"When we are burnt out, it is often because we are repeating patterns — choosing the same kind of person and expecting a different result.

"Real change comes from clarity, not effort. Dating gets better when you stop trying to win someone over and start choosing with intention."

She suggests using your core values as your compass.

"They are not preferences, they are principles — and they don't change just because you are attracted to someone," she said.

Her simple starting point:

• Start by looking at the key areas: family, money, career, health, intimacy, religion, lifestyle.

• Ask yourself: what must be true in order for me to feel fulfilled in a relationship? What do I believe in? What can I not compromise on?

• And then speak from that place.

"Ask the real questions early," Rollins said.

"You are not being intense — you are being intentional. If that makes someone uncomfortable, they are not your match anyway. Attraction gets your attention. Values create the foundation."

Regitze's tips for dating are simple: stop performing and pay attention to green flags. Image: Instagram/regitzehc.

Most of us are all too familiar with heartbreak. And unless we've properly learned from it, Rollins says, it's something that can come back to bite us in dating.

"Women who have been hurt often confuse intensity with love," she said.

"They have been conditioned to see emotional chaos as passion, and ignore the quiet steadiness that real connection offers."

The true green flags you should be looking out for are often subtle. Rollins says a keeper will tick this list:

• You feel relaxed around them.

• They don't play games.

• They respond with clarity and consistency.

• They ask about your world.

• They care how you feel, even when they disagree.

• They respect your boundaries.

• They don't trigger your nervous system; they calm it.

"You don't feel like you need to earn their affection or attention. You can simply be," Rollins said.

"That is not boring — that is emotional safety and what makes love sustainable."

Feature image: Instagram/regitzehc.