Welcome to the Nothing To Wear edit. Where each week, we delve into the topic we spoke about on the podcast, just for subscribers.
IYKYK. But, how do you know if you know…you know?
I'm always amazed when I discover a new fashion label. Only to find out it's not new, I'd just never heard of it before.
In an industry dominated by huge chain stores and global high street brands, there's something special about unearthing fresh fashion that isn't absolutely everywhere.
That's why I asked Lucinda Pikkat to come on Nothing To Wear. Lucinda has over 15 years experience working in PR and trend forecasting, and her Tik Tok is an incredible resource for understanding what's needed to make or break a brand.
Watch: Speaking of what we wear… we also hit the streets to ask: how much thought actually goes into planning an outfit? Post continues below.
I invited Lucinda in for this week's episode to chat about the elusive cool factor of fashion brands. We discussed what 'cool' even means, how fashion labels manage to stay relevant when the current attention economy glorified 'new', and why lesser-known labels have a certain 'je ne sais quoi' about them.
Inspired by the topic, instead of sharing brands that come to my mind (because I've likely written about them before) I asked my fashionable friends to share the labels they love from Australia and around the world that aren't everywhere.
Here's the list, including my personal pick from each brand.
Ruby.
We love: Madeleine Denim jacket, $283
Image: RUBY.
My Mum Made It.
We love: Babydoll Dress, $236
Image: My Mum Made It.
In Your Twenties.
We love: Serena Dress, $209
Image: In Your Twenties.
Harvest Lane.
We love: Ornate Bangle, $145
Image: Harvest Lane
Beaulares.
We love: Droplet Bag, $175
Image: Beaulares.
Viv The Label.
We love: Anna Jacquard Knit Cardigan, $290
Image: Viv the Label.
Elka Collective.
We love: Darcy Stripe Blue Shirt, $199
Image: Elka Collective.
Grasp.
We love: The Rosa Bag, $329
Image: Grasp.
Outland Denim.
We love: Ellie High Wide Leg Jean, $279
Image: Outland Denim.
It's A Fad.
We love: Rainbow Girlfriend Butterfly Shirt, $225
Image: It's A Fad.
Katharina Lou.
We love: Annabel Maxi, $349
Image: Katharina Lou.
Jillian Boustred.
We love: Remy Shirt, $350
Image: Jillian Boustred.
Ess Bee.
We love: Pinstripe Trousers, $230
Image: Ess Bee.
Wynn Hamlyn.
We love: Woven Beaded Bag, $250
Image: Wynn Hamlyn.
Arodazi.
We love: Pocket Oshi Trouser, $138
Image: Arodazi.
Harli + Harpa.
We love: Fob Chain Heart Charm Necklace, $29.99
Image: Harli + Harpa.
Never Fully Dressed.
We love: Check Sun Jaspre Skirt $220
Image: Never Fully Dressed.
Feature: Supplied and @rubytakessnaps.
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