
If you’re following Kim Kardashian West on Instagram, you may have heard her repeating three words in a chant-like fashion over and over this week.
So often, she’s whispering to me in my sleep.
Conceal, bake, brighten.
Conceal, bake, brighten.
That’s because Kim’s releasing a new concealer kit to her KWK Beauty range that promises to help us achieve the exact finish her makeup artist Mario Dedivanovic creates for her under eyes.
But… but how the eff does one conceal, bake and brighten?
Here’s a quick run down on how to follow thy conceal, bake, brighten commandments and get Kim’s ‘I’ve slept for one trillion years’ under eye look.
Without turning out like a powdery ghost.
1. Conceal
