Kim Kardashian West is launching a beauty product line and the internet is threatening to break… again.
In a cryptic post to Instagram yesterday, the reality TV star introduced KKW Beauty and gave an official launch date of June 21.
A post shared by Kim Kardashian West (@kimkardashian) on
The 36-year-old “queen of contouring” also shared her excitement through an Instagram story.
“I really think you guys are going to love it, I worked so hard on this,” she told the camera.
Kim revealed that her first line of products will be a collection of cream contours. “Get ready to be contoured,” she said.
Kim talking about the first product of her new beauty line #KKWBeauty pic.twitter.com/xApJCKoYQu
— The Wests (@kuwthewests) June 14, 2017
This is not Kim’s first venture into cosmetics.
In 2012, she and her sisters, Kourtney and Khloe, launched Kardashian Beauty. And earlier this year, she collaborated with half-sister Kylie Jenner, founder of the Kylie Cosmetics empire, to create the KKW x Kylie lip kit collection.
Now she’s out on her own and the world cannot wait… for both the products and the Kim/Kylie rivalry that’s somehow expected to follow.
Kylie, she’s coming for your money #KKWBEAUTY pic.twitter.com/1UrVuIioc5
— R (@rootwojaa) June 14, 2017
As if I already didn’t have enough beauty products to buy, #kkwbeauty my bank account is not ready ????????????
— Sierra Tucker ♥️ (@sierra_angela_) June 14, 2017
When you hear big sister is launching her own make-up line #KKWBEAUTY #KylieCosmetics #KimKardashian #KylieJenner pic.twitter.com/RlciXf5bjj
— DAVID FURR-MARSH (@krieners) June 14, 2017
Kim Kardashian upping the stakes and creating her own makeup line. Kylie, watch out… #KKWBEAUTY pic.twitter.com/7aEVFWnEnF
— Kelly (@DreamInLace) June 14, 2017
I’m not a make up girl but if there is one celeb I’m excited to purchase beauty from, it’s @KimKardashian #KKWBEAUTY
— Ariel McRaven (@arielmcr) June 14, 2017
