You’ve got to hand it to Vogue‘s Editor-in-Chief and the so-called most powerful person in fashion, Anna Wintour. The lady knows how to make a scene.

After months of denials, rumours and stories about fashion brands refusing to dress Kim, Kim Kardashian and Kanye West’s Vogue cover is finally here and it is, pardon my French, f*cking fabulous.

Even the cover line, “Their fashionable life and surreal times #worldsmosttalkedaboutcouple”, is brilliant.

Reality TV stars and self-proclaimed hip-hop geniuses aren’t exactly key features in The Devil Wears Prada, but the fashion industry has changed a lot in the 11 years since the book (reportedly based on working with Wintour) was written. Kim, Kanye and hashtags is where we’re at now.

Which isn’t to say everyone thinks Kimye were classy enough to do Vogue. But the cover boils down to the fact that these fashion die-hards have probably sold more designer clothes than the magazine’s last six cover models combined. And they’ll sure as hell sell more copies.

Kanye constantly name-checks luxury brands in his music and collaborates with important fashion designers and photographers. Meanwhile, gossip mags pick over every item Kim wears. There’s no one richer, more visible or more fashion obsessed than Kim and Kanye, and they deserve every tweet of their moment in Vogue.

In the shoot, Kim’s decked out in wall-to-wall wedding gowns, plenty of them by her designer BFF Ricardo Tsici of Givenchy (their baby North West is dressed by Givenchy too). The dresses look amazing on Kim’s fertility statue figure.

Meanwhile, Vogue also made the impeccable call of setting the whole behind-the-scenes video to Kanye’s ‘Bound 2‘.

If you think the cover shot looks suspiciously like a hyper-real painting, that’s because it was photographed by retouching queen Annie Leibovitz. But not airbrushing the pair into a borderline artwork just wouldn’t be true to the Kimye vibe. The Bound 2 clip was practically Avatar.

It doesn’t go without our notice that this is the April (fools?) cover, but we’ve fallen in love with it anyway. Also worth noting? This is the second US Vogue cover this year to feature a fuller figured star. Everyone else, take notice.

UPDATE:

Here are some of the Twitter reactions to the cover, ranked from least to most mean.

Annie Leibovitz joined Twitter just for this:

Cover shoot for @VogueMagazine , #AnnaWintour with @KanyeWest & @KimKardashian: http://t.co/C5cBRc19UA pic.twitter.com/lLsU1MzWze

— Annie Leibovitz (@annieleibovitz) March 21, 2014

Andre Leon Talley has been backing it for months:

So Happy about @KimKardashian and Kanye’s Vogue cover. Big , Big, That’s Awesome of Anna Wintour to go there.

— Andre Leon Talley (@OfficialALT) March 22, 2014

And Kim herself was pretty excited:

This is such a dream come true!!! Thank you @VogueMagazine for this cover! O M GGGGGG!!! I can’t even… http://t.co/CbD5ThUqor

— Kim Kardashian (@KimKardashian) March 21, 2014

Tyler McCall of Fashionista shuts down the haters:

Interesting that the ones complaining the loudest about Kimye Vogue cover are internet people who want Vogue to take them more seriously.

— Tyler McCall (@eiffeltyler) March 21, 2014

Some people content they are NOT the #WorldsMostTalkedAboutCouple:

#WorldsMostTalkedAboutCouple pic.twitter.com/KFu1CecNoJ

— Rega Jha (@RegaJha) March 21, 2014

#WorldsMostTalkedAboutCouple pic.twitter.com/fgz0NEteEA

— @midnight (@midnight) March 21, 2014

Magazines usually live in a parallel universe where other magazines don’t exist, so the fact that ELLE tweeted this is kind of a big deal:

Just seen that Kim Kardashian cover? Here’s an expert’s tip to feel calmer in 60 seconds: http://t.co/GjpSYOEHUU

— ELLE Magazine (US) (@ELLEmagazine) March 21, 2014

Bryan Boy raises an interesting proposition:

I’d like to nominate honey boo boo for the cover of next year’s age issue

— bryanboy (@bryanboy) March 21, 2014

There are some conspiracies afloat:

Anna Wintour stares solemnly out her office window. “Excellent.” A voice shrills from the room’s corner. Kris Jenner emerges from darkness.

— Christian (@csweda) March 21, 2014

This one just breaks your heart a bit:

“We can be friends now, right?” -a text from Kim Kardashian to Beyoncé

— Sam Lansky (@samlansky) March 21, 2014

The Cut aren’t calling Vogue hypocrites, but…

In honor of Kim and Kanye’s @voguemagazine cover: http://t.co/PjJ6LLlIAt

— The Cut (@TheCut) March 21, 2014

Meanwhile Sarah Michelle Geller was not impressed:

Well……I guess I’m canceling my Vogue subscription. Who is with me???

— Sarah Michelle (@RealSMG) March 21, 2014