Well, well, well.
It looks like someone has turned the heat right down on the latest Kendall Jenner scandal to a slow, hot simmer, because the plot has thickened.
It all started earlier this week when a “raw, emotional story” involving one of Kendall’s deepest “vulnerabilities”, sensationally promised by Kris Jenner of course, turned out to be a bloody Proactiv ad campaign announcement.
Yes. Her “brave announcement” was a multi-million dollar advertising deal, and her “raw story” was that she has suffered from a fairly common skin condition.
And, ultimately, the blatant marketing ploy was proven to be as tone-deaf as ever.
I’m so proud of my darling @KendallJenner for being so brave and vulnerable. Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become. pic.twitter.com/rJUXdN2Wmq
— Kris Jenner (@KrisJenner) January 5, 2019