Do you recognise this woman? You should but you won’t.

Doom-scrolling Instagram in bed, I found myself stopped by a face.

It looked vaguely familiar, but I couldn't place where I knew her. Then I saw whose account it came from.

I immediately sent a screen grab to my group chat. I said "Do you know who this is?"

"Why do I know her? Is she a model?' one of my girlfriends replied.

'Nope,' I said. 'She is 40 though.'

'She's 40!? Why do I know her, but I can't pick it?' another friend replied.

Watch: Kris Jenner discovers Rob is engaged to Blac Chyna. Post continues below.

'It's Kelly Osbourne.'

'What? No, oh my god, I would never have picked it,' was the general response.

Then the following sentiments were all of envy.

Image: Instagram @kellyosbourne

Kelly herself has repeatedly denied undergoing facial plastic surgery— she said on Instagram that she'd had only "a couple of injections" in her lips, jaw, and forehead.

"I do not lie — but thank you for the compliment," Osbourne said.

She attributes her jawline's new definition to injections she received for TMJ (temporomandibular joint disorder), and to the weight loss following her 2018 gastric sleeve surgery.

Kelly with her dad, Ozzy Osbourne, in 2020. Image: Getty.

The pics appear to have filters and have been photoshopped. My mum, who is a professional photographer, confirmed it when I asked her. I myself lean into 'Paris filter' on Instagram and my professional headshots have had a tweak, so I think all power to her. Good for Kelly. I think she looks brilliant.

There was a similar reaction last week when we were sharing pictures of Kris Jenner's new face in my group chat. She looks more like Kim than Kim does.

Image: Instagram @krisjenner

Plastic surgeon Dr Lisa Friederich highlighted the tightness of Jenner's jawline and neck — a result she believes would be "nearly impossible to achieve without surgical intervention in someone in their late 60s."

According to Dr. Lisa, Jenner's refreshed appearance likely combines several procedures, including strategic dermal fillers for enhanced cheek volume and a more defined jawline — part of the "stealth wealth" approach to modern injectables that's currently exploding in popularity.

In fact, we're living in what plastic surgeons are now calling "the undetectable era." In a viral TikTok, US plastic surgeon Dr Prem Tripathi described this shift in procedures people are doing to their faces.

Gone are the obvious fillers and dramatic transformations of the past decade. Instead, there's been a huge rise in growth factors — both topical and injected — to improve the quality of the skin, alongside more subtle interventions designed to enhance rather than alter.

My girlfriends and I were (half) joking that we should start a lotto co-op and, if we win, we will all fly to LA and find these surgeons who seem to be doing the previously impossible. Removing 20 years from a face in the seemingly 'undetectable era' of surgery.

Then it suddenly dawned on me. I am 41 and jealous of a 69-year-old's face.

When I was growing up in the toxic 90s and noughties rag mag era, plastic surgery seemed absurd to me as a child or teenager. With images of Donatella Versace being described as "trout pout terror", Jocelyn Wildenstein was cruelly dubbed "Catwoman".

Donatella Versace and Jocelyn Wildenstein in the naughties. Image: Getty

"Botched and Bizarre", "Nip/Tuck Nightmare" and "Plastic Surgery Gone Wrong" was how surgery was portrayed in the media. And how I felt about it growing up.

But now? It feels like it's become, well, cool. If you do a quick google of Kris Jenner, you will see headlines like "Meet Kris Jenner's plastic surgeon behind her 'new face' after youthful makeover."

I am glad the shocking headlines of the past are mainly behind us. And I know we aren't meant to talk about women's appearances, but the sad truth is, in the privacy of our group chats, we do (I cleared this with my group chat first.)

I am 42 this year and when I tell people my age, I often get told they thought I was much younger. And truthfully? I love it. Who wouldn't? I have good genes, an insufferable skincare routine, wear SPF 50 plus religiously, and I get anti-wrinkle injections.

I tell anyone who asks me, because I have fewer lines on my forehead than some people younger than me.

But there are changes happening to my face I can see that anti-wrinkle injections won't or can't fix. My neck skin is on the decline, my eyes are more hooded. So what happens when I get to the point where it will take a lot more than 'baby Botox' to look youthful? Because that time will come.

What's increasingly concerning is how this new era of undetectable work is creating a widening beauty gap based on wealth. The treatments that deliver the most natural-looking, age-defying results are often the most expensive and require regular maintenance.

When only the wealthy can access these treatments, it creates a new kind of class divide based on appearance. The rich don't just look rich anymore – they look younger, more "natural," and like they have stepped out of a time machine.

How do we stop this obsession with pretending we haven't lived as long as we have?

My teenage son's reaction to the recent picture of Kris Jenner spoke volumes. "How old is she?" he asked, studying the image. When I told him she was 69, his brow furrowed in confusion. "But isn't that Nanna's age?" he questioned.

And yes, my mum looks fantastic for her age – but the disconnect in my son's eyes was obvious. The woman on the screen simply didn't match his lived experience of what a person approaching 70 actually looks like.

That moment captured everything that worries me about the new 'reality' and what that means for our (actually) young and impressionable minds.

Feature Image: Instagram @kellyosbourne