January Jones just broke a red carpet makeup rule and we’re very glad of it.

Image: Getty. 

When it comes to awards season, the red carpet memo is quite clear: Avoid a punchy lipstick, eye makeup and cheek combo. Try to achieve the optimum level of cleavage and/or leg exposure and still look demure.

And for God’s sake, at all costs, do NOT match your dress to your eye makeup; this is not the ‘80s.

Today red carpet rebel January Jones decided to stick a massive middle finger up at the style police.

Joining the throngs of shiny celebrities at the Critics’ Choice Awards, the Mad Men actress decided to pair her ice blue Altuzarra frock with – gasp – a matching ice blue version of a smokey eye. 

Oh yes, she did.

Take a more in-depth look at this mastery, would you...

On the matchy-matchy scale, this is an indisputable 10.

Jones has managed to emulate the icy blue and cobalt shades of her dress with eyeshadow. PLUS, she’s captured the silver and white of the dress’s geometric embellishments in the inner corners of her eyes to make them pop.

Watch: Take a look at the other celebrities swanning down the red carpet. (Post continues after video.)

Hell, I haven’t seen white and silver eyeshadow look this good since my 2005 RSL days.

Try these three to follow her lead...

1. L’Oreal Mega Volume Miss Manga Mascara in ‘Pop Turquoise’, $21.95.

2. Colour Theory 5 Step Eye Shadow in ‘Tropical Daze’, $10.

3. MAC Pearlglide intense eyeliner in ‘Petrol Blue’, $32.

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January, we think Betty Draper would be proud.

Do you match your eyeshadow to your outfits?