The world is furious with Jamie Oliver over breastfeeding comments.

Another day, another celebrity apologising for comments they probably shouldn’t haven’t said.

Jamie Oliver has been wrapped in turmoil recently, firstly for successfully campaigning for a sugar tax that has divided the nation, and then for comments he made about breastfeeding.

Appearing on British media, LBC, Oliver said, “We have the worst breastfeeding in the world.

“If you breastfeed for more than six months, women are 50% less likely to get breast cancer. When do you ever hear that? Never.

“It’s easy, it’s more convenient, it’s more nutritious, it’s better, it’s free.”

Watch Mamamia’s Jamila Rizvi on the 5 things no one tells you about pregancy (including how fast your boobs grow). Post continues after video. 

Individuals hit back at Oliver for trying to tell women what to do with their bodies, nipples, and babies.

One columnist wrote for The Guardian, “It’s not Jamie Oliver’s job to lecture us that breast is best.”

A mum also pointed out that breastfeeding is not always an option.

“Wow, if only I’d had Jamie Oliver to tell me breastfeeding was easy and convenient when my baby wouldn’t latch and got dehydrated!”

Following the backlash, Oliver defended himself and his comments, by saying “I’m not planning on starting a campaign around breastfeeding”.

He posted the following note on Twitter:

“It’s [breastfeeding] simply an area of interest following my nutritional studies over the last two years. I understand that breastfeeding is often not easy and in some cases not even possible but just wanted to support women who DO woman to breastfeed and make it easier for them to do so.

“As a father – and father-to-be – I would never wish to offend women or mums as I know how incredible they are and I would get a kicking when I got home! Jamie.”

Oliver’s comments come after he announced he and his wife, Jools Oliver, were expecting another child.

He says the pregnancy was a “complete surprise” but that their family were very excited.