The story behind the worst reaction to losing an award the Emmy's have ever seen.

Let’s be honest, not winning an award you’ve been nominated for is not the greatest feeling, whether it’s your primary school soccer team MVP or, you know, an Emmy.

But if you do find yourself in that situation (particularly the latter) it pays to at least try and keep a straight face and appear gracious in defeat.

At last night’s Emmy Awards, all losing actors managed to hide their true emotions. Feud‘s Jackie Hoffman did not.

Best moment of the #Emmys so far: Jackie Hoffman yelling “dammit!!” when she lost to Laura Dern pic.twitter.com/euCWaRFsAy

— Adam Feldman (@FeldmanAdam) September 18, 2017

Nominated for Outstanding Supporting Actress in a Limited Series or a Movie, Hoffman and her fellow nominees lost out to Big Little Lies‘ Laura Dern.

Cameras clearly caught her yell “Damn It” and her expression change to one of upset and anger.

Media and fans were quick to report in her break of face. But there’s one thing many seem to be missing about this story – Hoffman was playing a joke all along.

She continued it on Twitter immediately after the ceremony, posting more and more elaborate (and in good nature) digs at Dern.

Laura Dern had famous parents. Forgive me for being from real people #elitism #Emmys2017

— Jackie Hoffman (@JackieHoffman16) September 18, 2017

I hear that Laura Dern runs a child porn ring #soreloser Emmys2017

— Jackie Hoffman (@JackieHoffman16) September 18, 2017

I hear that Laura Dern looted art from Nazi victims

— Jackie Hoffman (@JackieHoffman16) September 18, 2017

After she became aware of reports people thought she was seriously sledging the Emmy winner, she clarified.

I hear the media actually taking my reaction seriously? Are you kidding me?

— Jackie Hoffman (@JackieHoffman16) September 18, 2017

Stephen Colbert knelt by my chair like a knight and told me how happy he is for me and my work and Loved my reaction. Good night

— Jackie Hoffman (@JackieHoffman16) September 18, 2017

She's not the first to pull a stunt after losing an award. At this year's Golden Globes awards, Ryan Reynolds and Andrew Garfield made a pact that if Reynolds won, he would kiss Garfield rather than wife Blake Lively.

Reynolds didn't win - Ryan Gosling took out the gong instead - but the duo still decided to go with the losing kiss for the reaction cam.

If Hoffman didn't deserve an Emmy for her performance in Feud, she definitely deserves one after that.

Listen to Mamamia Entertainment Editor Laura Brodnik explain the significance of this year's Emmy awards on the Binge.  

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