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iVillage is getting a new name (and a whole new look).

Coming soon: The Motherish

In just a few short days, iVillage Australia will change its name and look.

We will become The Motherish, and get a whole new site to boot.

A sneak peak of The Motherish, as you’ll see it on your desktop.

iVillage Australia made a splash when launched in 2012 and has experienced strong growth since. We now reach hundreds of thousands of parents a month and we have a huge social media following.

We’ve always been of the opinion that mother’s don’t leave their brains in the delivery room. That’s why we bring you a smart, funny and irreverent take on parenting, news and gossip at iVillage.

Editor of The Motherish, Alys Gagnon. Alys is mum to William, 4 and baby Claire, 7 months. (Image via Instagram)

With the change to The Motherish, you will still find everything you’ve come to know and love about iVillage.

We know that when life is all about the kids and never about us, that’s frustrating. We know that when the media landscape speaks to us as only mothers, that’s frustrating too. So, we’ll be writing for mothers as women first, but through the filter of parenting.

The Motherish on mobile, just a taste of what’s to come.

The new site will be up and running before the month is out. We’re absolutely thrilled about it, and we hope you will be too.

Do you like our new name and new look?

Want more? Try these, our top posts from the past month:

The most intense and fascinating photos of half-born babies.

This is a week by week photo diary of my body after the birth of my second child.

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