Since President Donald Trump signed an executive order banning immigration from seven Muslim-majority countries, American citizens have marched on the streets and taken to social media to protest.
They’re also hitting back with their wallets – and companies like Uber, Nordstorm, and Neiman Marcus are taking notice.
As a part of the #GrabYourWallet campaign, major retailers are refusing to stock Ivanka Trump’s clothing line and other Trump merchandise.
Nordstrom has officially said that it stopped carrying Ivanka Trump’s brand because of “declining sales”.
“Each year we cut about 10% [of brands carried] and refresh our assortment with about the same amount,” a Nordstrom representative told Business Insider.
“In this case, based on the brand’s performance, we’ve decided not to buy it for this season.”
But the retailer’s customers have been more than happy with the move, taking to social media to show their support for the company.
Thanks @Nordstrom happy to support a company who supports diversity and displays leadership. #GrabYourWallet pic.twitter.com/R0nCI7R6QD
— Lisa Remington (@lisaremington) February 10, 2017