Mascara is dead.
So says the internet, anyway. More specifically, an article written by Glamour UK asking a huge question — is mascara uncool in 2024?
Turns out 'naked lashes' are a thing, in that we are calling it a trend. If you ask me, it’s just not putting mascara on, but hey, apparently anything can be called a trend these days.
Watch: Four mascara myths that'll change the way you put it on. Post continues below.
I can kinda see how we got here. The ‘It girls’ of Instagram and TikTok are all about ethereal no-makeup makeup right now, with glowing skin and rosy cheeks that make you wonder if they just finished a Pilates class. Seemingly no eye makeup, and maybe not even any base — just a radiant complexion.
It’s an interesting pendulum swing to observe from the full coverage foundation, meticulous liner and mascara and perfect brows we saw everywhere a few years ago.
But for me, a nearly 42-year-old woman who has a four-year-old and a career and a crazy schedule and issues getting enough sleep, if I try to pull off that look I'm often asked if I'm not feeling well.
