Last month I failed. In desperate need of a new pairs of jeans and without a fashion-forward friend in sight, I put on my fearless face and took to the shops. And before I knew it, I was deciding between two pairs of dark-denim jeans – identical in look and not so identical in price. I asked the saleswoman for help. She dropped the word “flattering” and told me to take the more expensive pair. I listened. I purchased. And I left the shop wondering whether I’d just been completely taken advantage of. Did the jeans really make me look taller or was Flattering Fiona just dishing out the compliments to get my money?
In the time since said purchase, I’ve discovered a world of social fashion websites that could have been the answer to my angst. “Post a photo, ask a question, get advice” is the catch-cry from US website Fashism, which invites users to upload images of themselves – usually taken using an iPhone, a mirror and an awkward change room angle – and viewers to comment on their look and help with their style. They pose questions to the trawling audience, ranging from “Wat you think?” to “How do I look for my fourth day of high school?” Sometimes they ask for advice on a wedding dress or, as I discovered yesterday, opinions on appropriate attire for a great grandmother’s funeral.
The feedback is instant, anonymous and often brutal. While some users are spoilt for comment on their stunning looks and “totes cool” style, others are left with remarks intended to be constructive but bordering on hurtful. However judging by the follow-up comments, public opinion is appreciated. I can only imagine the advice seekers would leave with a smile – knowing they’ve got it right or narrowly avoided disaster.
