The announcement by Holden, comes after days of sustained public speculation and calls from the federal government for the company to clarify its intentions.
Holden has said it will “transition to a national sales company in Australia and New Zealand” and “discontinue vehicle and engine manufacturing and significantly reduce its engineering operations in Australia by the end of 2017.”
GM Chairman and chief executive officer Dan Akerson cited a “perfect storm of negative influences”, including the sustained strength of the Australian dollar, the high cost of production, a small domestic market and highly competitive and fragmented market.
Holden said a total of 2900 jobs will be affected, comprising 1,600 from the Elizabeth vehicle manufacturing plant and approximately 1,300 from Holden’s Victorian workforce.
Attention is now turning to Toyota, which will be the single remaining car manufacturer in Australia. In May, Ford announced it would cease manufacturing cars by the end of 2016, with the loss of 1200 jobs.
Expert reaction follows:
Paul Gollan, Associate Dean, Research and Professor of Management, Faculty of Business and Economics at Macquarie University
Holden’s decision was very predictable and I don’t know why didn’t they announce it earlier. The issue is they were playing politics. One of the things that’s often forgotten is the federal government is one of the biggest single customers for Holden cars, so will they continue to support Holden in this way when they cease manufacturing?
Toyota must be looking at their own operations very closely to see if they are viable. Unless they export a lot of more, and given the high cost base in Australia that will be hard, they will continue to struggle. They could focus on more prestige areas like Lexus or sports cars – low volume high value – which rely on the level of skills we have in this country. But I’m still not sure that would work given global markets.
The reality is that large scale manufacturing of this type has very limited opportunities to grow and if we look at consumables, much of our manufacturing will continue to go offshore. We need to look at alternatives if we are going to continue manufacturing. High value products that quite obviously require a great deal of skill and high levels of qualification when it comes to labour, then certainly we have proven that we can achieve those sorts of outcomes.
Just look at Cochlear in medical devices. We can do it in niche areas. We need to think in a more strategic and sophisticated manner about what we are good at and try to focus around those areas, and the government should focus assistance to those.
Phillip Toner, Honorary Senior Research Fellow Department of Political Economy at University of Sydney
Nothing was inevitable about it, however it comes down to (whether it was) possible to reach a renegotiated arrangement to retain the production facility, reflecting the incredibly adverse affect of the high exchange rate. What’s pretty clear is the hostility of the current government and parts of the former government to the industry – you can only describe it as indifference or hostility – and that’s probably a decisive factor.
This will make it so much more difficult for Toyota given the part makers will lose so much scale that their unit cost will become prohibitive. There will come a point where there’s really not much in it for Toyota. It’ll simply be assembling 80% to 90% of a vehicle from imported parts.