You might want to sit down for this one.
Milly Shapiro AKA that strange lil’ kid from Hereditary has a message for you.
And it’s… unsettling.
Here it is…
Yep.
That just happened.
You see, during the movie Shapiro’s character, Charlie Graham, makes a weird clucking sound intermittently, while she’s going about her business cutting the heads off dead birds and seeing ghosts and what not.
Some movie-goers have taken to mimicking the clucking sound during the movie, which is a bit of distraction for the rest of the audience.
So Alamo Drafthouse, the clever people behind Hereditary, decided to put together a little PSA starring the world’s most unsettling child.
In the video Shapiro stares straight at the camera, deadpan, and says: “I heard people have been clucking during my film”.
“Now we have to add clucking to the list of things people can’t do in theatres,” she continues.
“No talking, texting, or clucking at a Alamo Drafthouse… my family has special ways of dealing with people like you.”
The video ends with Shapiro making the clucking sound.
Hereditary has been lauded as one of the best horror movies of all time.
The film follows the Grahams, a family who begin to unravel after their grandmother, Ellen, dies.
While Ellen’s daughter Annie (played by Toni Collette) tries to mourn the mother she never really knew, her granddaughter Charlie (Milly Shapiro) begins to act a little bit odd.
Then it happens.
As Annie and her husband, Steve (Gabriel Byrne), start to dig deeper into their ancestry, they begin to fear the darkness they may have inherited.
Then things, of course, get really freakin’ terrifying.
“It’s pure emotional terrorism, gripping you with real horror, the unspeakable kind, and then imbuing the supernatural stuff with those feelings,”critic AA Dowd wrote for the AV Club. “It didn’t play me like a fiddle. It slammed on my insides like a grand piano.”
Thrillist added: “The screams in the theatre were almost as frightening as what was on screen.”
USA Today called it “the most insane horror movie in years”, adding “if you’d ever like to sleep again, then you should probably steer clear of A24’s latest horror offering”.
While Timeout’s Joshua Rothkopf called it “a new generation’s The Exorcist“.
Hereditary is screening in Australian cinemas now.
