
The Australian Government’s Health Department has spent over $800,000 in the past 18 months from taxpayer funds to pay “influencers” to support their campaigns via sponsored posts, the Daily Telegraph has disclosed. Over $600,000 of this was used on the #girlsmakeyourmove social media campaign.
The publication revealed that some influencers were being paid up to $3000 per post and that there were over a hundred different influencers who had been remunerated by the Government to post pictures on Instagram that encouraged their followers to exercise.