We need to talk about Gwyneth Paltrow's 'vagina-scented' candle that sold out in hours.

Fact: Gwyneth Paltrow’s creativity when it comes to making expensive wellness products that sell out in seconds knows no bounds.

For example, you might remember just last month the actress-turned-Goop entrepreneur released a very merry Goop Christmas gift guide featuring such necessities as a $364 luxe brass fire extinguisher and a $144 dehydrated caviar bar.

Now, Paltrow (who also happens to be releasing a Goop Netflix show in 2020) is back with her latest must-have item.

Take a look at the trailer for The Goop Lab with Gwyneth Paltrow on Netflix. Post continues after video.

Forget vaginal steaming and definitely forget yoni eggs, because what you really need in your life is a vagina-scented candle.

Over the weekend, Goop dropped the ‘Smells Like My Vagina’ candle designed with natural fragrance brand Heretic Parfum on their website.

Described in the listing as smelling “funny, gorgeous, sexy, and beautifully unexpected,” the AU$108 chic monochrome candle is made with notes of geranium, citrusy bergamot, cedar absolutes, Damask rose and ambrette seed to “put us in mind of fantasy, seduction, and a sophisticated warmth.”

‘Smells Like My Vagina’ promptly sold out within hours. Don’t stress though, you can sign up to be on the waitlist for when it’s restocked and get an American friend to smuggle it into Australia for you. Phew.

 

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Now available @goop .com !! #hereticparfum #thissmellslikemyvagina #goop

A post shared by HERETIC PARFUM (@hereticparfum) on Dec 25, 2019 at 2:18pm PST

 

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A post shared by HERETIC PARFUM (@hereticparfum) on Jan 10, 2020 at 10:04am PST

 

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A post shared by SHEN BEAUTY (@shenbeauty) on Dec 21, 2019 at 7:37am PST

According to People, the candle wasn’t legitimately formulated to replicate the scent of a real vagina. Rather, while in the process of creating a fragrance with perfumer Douglas Little, Paltrow reportedly noted one scent “smelt like a vagina!” and the rest was history.

Laura and Kee from The Spill, Mamamia’s daily entertainment podcast discussed the candle in this episode. Post continues below audio… 

Of course, the internet had some thoughts and feelings about Goop’s latest candle offering.

Some mused over what a vagina-scented candle would realistically smell like, while others debated what its existence means for the state of these weird and wonderful (and also horrifying) times we’re living in.

Fifty seven pound for a candle that smells like someone’s vagina.

You can smell mine for a fiver.

— Sheena (@sarky_sheena) January 11, 2020

I’m just gonna say it:

If you have $75 to spend on a fucking candle that smells like a vagina, you should definitely sit down and stfu the next time you feel like saying “I’m not gonna pay for anyone’s healthcare”.

— Ida Skibenes ❄️ (@ida_skibenes) January 12, 2020

Gwyneth Paltrow came out with a $75 candle called “This Smells Like My Vagina.”

So what do you guys think it smells like? I’m going with kale and turtle water. ????????

— Mindy Robinson ???????? (@iheartmindy) January 12, 2020

Loving my new Gwyneth Paltrow vagina scented candle. pic.twitter.com/bo3FBWVHtT

— JMS (@JMScomedy) January 12, 2020

There’s nothing like waking up on a #SaturdayMorning to the smell of bacon, coffee, and a vagina candle.

— A.G. Willliam Barr (@AGWillliamBarr) January 11, 2020

Gwyneth Paltrow and goop say her vagina smells like “geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed that puts us in mind of fantasy, seduction, and a sophisticated warmth.” Anyone want to send me one?

— Jennifer Gunter (@DrJenGunter) January 11, 2020

Also, as an expert in vaginal health I am not sure I would associated all those scents with a normal vagina. But hey, send me a candle.

— Jennifer Gunter (@DrJenGunter) January 11, 2020

The soft warm glow of a vagina candle makes the perfect centerpiece for any dining room table.

— Kerry on Wayward Son (@EmissaryKerry) January 12, 2020

That Gwyneth Paltrow vagina scented candle is gonna be great for cheating men. “Nobody was here, baby. I’m burning a Gwyneth.”

— Neal Brennan (@nealbrennan) January 12, 2020

the thing about the goop candle that annoys me most is that it almost definitely doesn’t smell like vaginas

not one single vulva smells like fucking geraniums pic.twitter.com/LoZIuS46K6

— Florence Schechter (@floschechter) January 11, 2020

But most of all, we genuinely want to know: who spent their hard-earned cash on one of these vagina candles?

i cannot believe
I CANNOT BELIEVE
I C A N N O T B E L I E V E
that some of you out there spent $75 on a fucking candle that smells like Gwyneth Paltrow’s vagina

this goddamn candle IS SOLD OUT
all of you need a time out
you’re all fired
JAIL TIME
TIME FOR JAIL

— Elizabeth May (@_ElizabethMay) January 11, 2020

No judgement if you bought one. OK, just a smidge.

Feature image: Getty and @hereticparfum.

Would you buy a vagina-scented candle? Tell us your thoughts on Gwyneth Paltrow’s latest Goopy invention in the comments below.