Turns out there aren't enough $1 million Golden Globes gift bags for everyone.

The Golden Globes: a night of glitz, glam, and over-the-top gift bags. Sure, the winners take home a trophy and bragging rights, but did you know the nominees also get to lug home a goodie bag worth more than many people's yearly salary?

Last year's bag was jaw-dropping, with a value of $500,000, but this year's iteration has raised the stakes with a value of $1 million. That's $1.6 million AUD.

But it turns out, just as there are winners in the awards category, there are also winners in the swag bag stakes. Because there actually aren't enough bougie products for everyone to walk away with everything. And so the Golden Globes turn into a Hunger Games of sorts, with 100 eligible recipients fighting it out for the best items.

Curious? So were we. So here's a sneak peek inside the world's most OTT gift bag.

Watch: Selena Gomez reacts to Golden Globes nomination. Post continues after video.

What is a Swag Bag?

A swag bag is basically a glorified goodie bag. Remember being sent home with a lolly bag after every primary school party? Bring them back!! 

Swag bags are essentially the same thing, but for rich people. Think fewer lollipops and more luxury.

These bags are curated collections of high-end gifts and experiences that brands use to grab the attention of A-listers. For the stars, it's a smorgasbord of indulgence; for the brands, it's primo exposure. Everybody wins.

The Golden Globes swag bag, however, takes the idea to unimaginable heights.

These aren't just "thank-you-for-coming" tokens — they're curated with the precision of a Vogue cover shoot, and the aim is simple: dazzle the stars with absurdly luxe gifts that make them feel like they've already won, no trophy required.

But there's a catch: you have to fight for your fave items.

It's worth noting that not everyone gets every single item from the catalogue — because that would be ludicrous. Instead, the swag bag operates a little like a high-end buffet that operates on a "first in, first served" basis: choose what appeals most to you. Of course, when the "choice" involves luxury yachts, bespoke suits, and Northern Lights expeditions, it's fair to say you're not losing out.

How much are the Golden Globes gift bags worth?

Let's break it down. Last year, the Golden Globes gift bags were valued at an eye-watering $500,000 (approx $800,000 AUD) a price tag that already caused some pearl-clutching. This year? Double that.

Yes, the 2025 swag bags are valued at $1 million (approx $1.6 million AUD). That jaw-dropping figure is largely thanks to a single three-night stay at a beachfront villa in Turks and Caicos, valued at a staggering $507,492 USD ($800k AUD). Yes, half a million dollars for a long weekend of pure indulgence.

Of course, these bags don't guarantee everyone a Turks and Caicos trip — only nine selected recipients will get to experience this once-in-a-lifetime getaway. So, what's in the bags? Let's get into it.

Jeremy Strong waiting on his Golden Globes gift bag. Image: Getty. 

What is in the Golden Globes gift bags?

So what makes up this seven-figure cornucopia of luxury? Here's the lowdown on what's filling this year's suede weekender bag (because yes, the bag itself is a chic accessory):

• Travel: Every nominee will be handed a catalogue brimming with exclusive travel offers. There's a five-day yacht charter through Indonesia's Coral Triangle, a five night stay in Ritz Grand Cayman resort, a five night wellness retreat in The Maldives, and a magical trip to Finland to chase the northern lights (valued at $48,000 USD or $77k AUD). Wanderlust has never been so well-funded.

• Beauty and wellness: Nominees can freshen up with a "non-surgical stem-cell facelift" worth $40,000 ($64k AUD). Or they can try Jason Sudeikis' sister's personalised dance-focused wellness program, priced at $15,000 ($24k AUD). If that isn't peak Golden Globes extravagance, we don't know what is?

• One-of-a-kind keepsakes: Among the standout items is a travel-friendly humidor, because even cigars deserve luxury treatment. Plus, three lucky nominees will score a tailored suit handcrafted in Italy. And then there's the three rare 2015, 2018, and 2019 Liber Pater vintage wines.

Dare we say the 2025 Golden Globes gift bag is heavy on sophistication but light on whimsy? Remember Kim Kardashian's gold-plated toilets worth $750,000 (approx $1.2 million)? Now that's what we're talking about. A celebrity celebrity-ing like a celebrity should. Come on, Golden Globes — take a leaf out of Kim Kardashian's golden toilet.

Anyway, while the world debates whether Selena Gomez deserves the Golden Globe for 'Emilia Pérez', if their swag bag is anything to go by, the nominees are all already winners.

Do the Golden Globes gift bags offer a taste of fantasy for celebrities who can already afford all of the above? Sure. But let's not pretend we wouldn't do cartwheels for even a fraction of what's inside.

Here's hoping the stars appreciate the spoils as much as we love hearing about them. And bring on the whimsy next year!!

Feature Image: Getty